🚀 10 Beta Testers Ready | 12-18 Month Launch

The Real Estate CRM
They Wish They'd Built

5 MLS data sources vs competitors' 0-1. AI-powered CMA generation included. 90% profit margins from day one.

$120K
Year 1 Profit Projection
90%
Gross Margin
21.9
LTV:CAC Ratio
5
MLS Data Sources

The Problem

Real estate agents are stuck with incomplete CRMs that don't give them the data they need to close deals.

🚫

Enterprise Prices, Limited Data

Platforms like Lofty ($1,500/mo) and BoomTown ($1,500/mo) charge 3-10x more but still rely on single-source data with expensive 12-month contracts.

⏱️

Manual CMA Reports

Agents waste 3-5 hours per CMA report, manually gathering comps from multiple sources.

📊

Incomplete Market Data

Single-source data means 40% of properties have incomplete or outdated information.

Our Solution

A real estate CRM that actually integrates with MLS data, powered by AI, built on proven technology.

Multi-Source MLS Integration

We aggregate data from 5 MLS providers (Bridge Interactive, Estated, MLS Grid, ATTOM, RentSpree) to give agents the most complete property intelligence available.

  • Confidence scoring - Know which data is most reliable
  • Real-time updates - Never miss a price change or new listing
  • Historical trends - See market movements over time

Data Sources Comparison

REX Platform 5 sources
Lofty ($1,500/mo) 1 source
BoomTown ($1,500/mo) 1 source
Follow Up Boss ($1,000/mo) 0 sources

AI-Powered CMA Generation

Property Analysis
Comparable Selection
Market Trends
Professional Report

5 minutes

vs 3-5 hours manually

AI That Actually Works

Powered by Real Estate Command Center's proven AI engine, built by Magic Unicorn Inc. - the team behind award-winning AI applications.

  • Automated CMA reports in 5 minutes, not 5 hours
  • Market analysis with predictive insights
  • Lead scoring based on property interest

Built on Next-Generation Technology

While competitors are stuck on yesterday's platforms, we're building the future of real estate technology.

Platform-Ready Infrastructure

Magic Unicorn Inc. has built platform-agnostic orchestration systems that go far beyond traditional CRMs. We're not just connecting APIs - we're building intelligent systems that think, adapt, and evolve.

  • Multi-Agent Orchestration

    Specialized AI agents working together seamlessly - the future of intelligent software

  • Adaptive Intelligence

    Systems that learn from every interaction and continuously improve

  • Orchestrator-to-Orchestrator Communication

    Next-level coordination beyond what current platforms can achieve

Why This Matters

Speed to Innovation

What takes competitors 6-12 months, we can deploy in weeks with our platform-ready infrastructure.

Future-Proof Architecture

Built on proven technology from Magic Unicorn's award-winning portfolio - Chudo, Magic, MakeApp.

Unbounded Potential

Our platform isn't just a CRM - it's a foundation for the next generation of real estate intelligence.

The Platform Others Wish They Had

"I just about have the platform to put everything behind." - Aaron Stransky, CTO

While legacy platforms are constrained by their aging architectures, REX Platform is built on technology designed for what's coming next. This is the real estate industry's iPhone moment - and we're launching with iOS.

Why We'll Win

Superior technology at 1/7th the cost. No contracts. Better data. Next-generation platform architecture.

Feature REX Platform Lofty BoomTown Follow Up Boss
MLS Data Sources 5 1 1 0
AI-Powered CMA Basic
Contract Length Monthly 12 months 12 months Monthly
Pricing (Mid-Tier) $199/mo $700/mo $1,300/mo $1,000/mo
Multi-Source Data
White-Label Option
Minimum Costs $199/mo $700/mo $1,250+/mo PPC $1,000/mo
🛡️

Unbeatable Value

$199/mo vs $700-1,500/mo for enterprise platforms. No 12-month contracts. 5x the data sources.

Speed to Market

12-18 months to launch with proven technology and 10 beta testers ready.

💰

Superior Economics

90% margins, LTV:CAC of 21.9, profitable from Month 1.

Massive Market Opportunity

1.5M+ real estate agents in the US, spending $500-1000/month on technology.

Revenue Projections

Year 1 (100 customers) $226K ARR
$120K profit (90% margin)
Year 2 (300 customers) $776K ARR
$714K profit (92% margin)
Year 3 (1,000 customers) $2.7M ARR
$2.5M profit (92% margin)

Exceptional Unit Economics

Customer LTV
$5,256
CAC
$240
LTV:CAC Ratio
21.9x
Target: >3x
Payback Period
1.1mo
Target: <12mo

Professional tier ($199/mo) with 24-month retention generates exceptional returns.

Pricing Tiers

Starter

$99/mo
  • 1 MLS source
  • 100 lookups/month
  • Basic CRM
89% margin
RECOMMENDED

Professional

$199/mo
  • 3 MLS sources
  • Unlimited lookups
  • AI-powered CMA (10/mo)
  • Advanced automation
90% margin

Enterprise

$499/mo
  • All 5 MLS sources
  • Unlimited AI CMAs
  • White-label option
  • API access
90% margin

Meet the Founding Team

Real estate expertise meets award-winning technical execution. Three co-founders who bring the complete package.

SK

Shafen Khan

Founder & CEO

Licensed Texas real estate agent with entrepreneurial background in retail, hospitality, and restaurants. Passionate about leveraging technology to transform real estate operations. Leading the vision and go-to-market strategy for REX Platform.

AS

Aaron Stransky

Co-Founder & CTO

Unconventional Technologist at Magic Unicorn Inc. Built Real Estate Command Center - the core technology powering REX Platform. Award-winning AI developer behind Chudo (Shorty Awards Winner), Magic (Apple Best of 2017), and MakeApp (1.5M users). Hampton University.

RS

Ritesh Shah

Co-Founder & COO

Licensed Texas realtor with extensive property management experience. Strong retail and entrepreneurship background. Brings operational expertise and industry insights to scale REX Platform.

Magic Unicorn Inc.

Aaron's company specializes in unconventional technology - computer graphics, mobile AI, and augmented reality. Their motto: "If you can dream it and fund it, we can probably build it."

Track record: Chudo (Shorty Awards Winner for Best Use of AI), Magic (Apple "Best of 2017"), and MakeApp (1.5M users, 1,500 media mentions). Real Estate Command Center is their latest creation - and the foundation of REX Platform.

Strategic Partnership

Julio Romero Realtors - Dallas-based brokerage with 26 agents and 403 homes closed. Potential partnership for pilot program and market validation.

8330 LBJ Fwy, Suite B725, Dallas, TX 75243

12-18 Month Launch Plan

Clear milestones with proven technology. Potentially faster with technical partnership.

Months 1-3

Foundation Setup

GoHighLevel account, MLS API access (Bridge Interactive, Estated), FastAPI backend wrapper development.

Months 4-6

Core Integration

Real Estate Command Center integration, GoHighLevel webhooks, property search functionality, AI CMA generation.

Months 7-9

Beta Testing

10 beta testers (agents ready), workflow refinement, automation optimization, feedback integration.

Months 10-12

Market Launch

Convert beta to paid, target 25 paying customers, launch marketing campaigns, partnership with Julio Romero Realtors.

Months 13-18

Scale & Growth

Target 100 customers, white-label agency program, expand MLS sources, international markets (Canada).

Ready Now

  • • Real Estate Command Center (open source)
  • • 10 beta testers committed
  • • MLS provider relationships
  • • Technical architecture defined
🔧

In Progress

  • • FastAPI wrapper development
  • • GoHighLevel integration design
  • • Pitch deck and co-founder recruitment
  • • Partnership discussions
🚀

Next Steps

  • • Secure co-founder(s)
  • • Begin backend development
  • • MLS API access approval
  • • Beta program kickoff

Join the REX Platform

Our founding team is complete. We're now building our advisory board and looking for advisors, mentors, and team members who can help us scale.

The Opportunity

Early Stage Opportunity

Join early as advisor, mentor, or team member with competitive compensation/equity

Proven Market

1.5M agents, $127B PropTech market

Technical Moat

6-12 month head start on competitors

90% Margins

$120K profit Year 1, $2.5M Year 3

How You Can Help

Strategic Advisor

Real estate industry expertise, SaaS scaling experience, or PropTech insights

Industry Mentor

Access to agents, brokerages, or MLS relationships

Team Member (Sales/Marketing)

Join our team to help scale customer acquisition and growth

Technical Team Member

FastAPI, Python, or full-stack development to accelerate product development

Optional Funding: $50K - $100K

We're bootstrappable with current resources. Optional funding accelerates development and marketing.

$30K

FastAPI development, MLS API licenses, infrastructure

$20K

Marketing campaigns, content creation, beta program

$50K

Part-time team, customer acquisition, partnerships

Expected ROI: 10x return by Year 3 with acquisition at 5-10x ARR ($13.5M - $27M valuation at $2.7M ARR)

Join Us in Building the Future of Real Estate

Whether you're interested in advising, mentoring, or joining the team - we'd love to hear from you.

Shafen Khan | Founder & CEO
📧 rex@shafenkhan.com
🌐 rex.shafenkhan.com